For good news, build anticipation: “I’ve got great news!”, “You’ll be happy to hear that…” or “Guess what?”.

For sensitive news, soften it: “I’m afraid I have some bad news”, “Unfortunately…” or “I’m sorry to tell you that…”. Tone changes everything.

At work, be clear and respectful at once: “There’s been a change of plans” beats a blunt “bad news”.

In practice

Good news“I have some exciting news to share.”
Bad news“I’m afraid it’s not the outcome we hoped for.”
SoftenStart with “Unfortunately,” to prepare the listener.
See all news